Sony recently unveiled its new PlayStation4 to fans and the price - £350 for
customers in the UK and $399 in the US - has already put it a step ahead of its
rival, xbox one , according to analysts.
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Hours before the Sony launch, Microsoft had unveiled its Xbox One system and
fans had expressed disappointment with its £429 price tag.
Customers in the US will pay $499 for the Xbox One, which will go on sale in
November. The PlayStation 4 will also be available in time for Christmas.
Both companies are battling to regain ground after years without new
hardware launches and the increasing presence of mobile and tablet games.
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