Due to the
reaction of the general public on the lyrics of "U.O.E.N.O.
(You Ain't Even Know It)," Reebok says that Rick Ross fails to meet the standards
and values their brand demands in a partner.
Following
the lyrics of "U.O.E.N.O. (You Ain't Even Know It)," Reebok says that
Rick Ross fails to meet the standards and values their brand demands in a
partner.
Following
the public protest in front of a Reebok store in New York City on April 4, Reebok
has dropped star rapper Rick Ross from an endorsement deal. Reebok further
release the following statement “Reebok holds our partners to a high standard
and we expect them to live up to the values of our brand. Unfortunately, Rick
Ross has failed to do so.”
The
statement continued, "We are very disappointed [that Rick Ross] has yet to
display an understanding of the seriousness of this issue.”
Rick Ross
has not responded to the statement yet
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